CULTURAL MARKETING

I hold a Ph D in Marketing, as well as a degree in Administration and Business Management for which I was granted an extraordinary prize. My academic training does not apparently have much to do with the musical sphere, however my intellectual interests have forged a pathway for me in cultural management. In fact, I have a master’s degree in Cultural Services Management and my “hands on” professional path has involved various musical and cultural management entities.

Furthermore, I am expanding a research area focusing on the marketing of cultural services; this has entailed publishing articles in various journals, including some high-impact ones as Journal of Service Theory and Practice, European Journal of International Management and Non-profit and Voluntary Sector Quarterly. My Works has been exhibited at national and international congresses, specialised in these areas, as well as in other media and informative formats (television, books, panel discussions, blogs etc.). In this sense, as a specialist in marketing cultural management, I lecture in subjects in the degree course and master’s programmes at Universidad de Valencia and Universität Oberta de Catalunya; I also offer seminars and courses as an expert.